Our Faculty & Leadership

The USF Muma College of Business Design Thinking Program leadership team includes industry experts and educators, offering you first-hand skills and practical knowledge. You’ll learn new strategies and innovative methodologies to measure, evaluate, and improve the Design Thinking strategies throughout your organization.

JC Quintana
Design Thinking Program Chair / Instructor​
A globally respected business relationship advocate and author, JC has led Design Thinking and innovation workshops for the past 20 years in support of strategic and software product development efforts. He has facilitated hundreds of workshops in support of business relationship improvement, strategic alignment, ideation, prototyping and product implementation endeavors for companies in the US, Latin America, Asia, and Europe.

JC currently lectures on business relationship psychology and customer experience at various universities and is a managing partner for DXC ENVISION, a globally-recognized Design Thinking practice and collaboration thinktank. He holds undergraduate degrees in Human Resource Management and Theology, a graduate degree in Industrial & Organizational Psychology, and is an Organizational Psychology PhD candidate.

Carol Buehrens
Carol Buehrens is the author of the best-selling customer experience book Happy RAVING Customers! Carol is a leading customer experience expert and speaker, and has been constructing extraordinary customer experiences for over 30 years for major companies such as Liberty Mutual, Northrop, McDonnell-Douglas, Bechtel, GE, Mercury Marine, and ICW Group Insurance Companies. She has successfully leveraged Design Thinking tools and methodologies to improve user and customer experience for over three decades.

Carol’s passion for improving customer experience has resulted in numerous awards, including the prestigious CX Innovation Award from the Customer Experience Professionals Association (CXPA), ICW Group CEO Award, the Liberty Mutual Star Award, and is listed in the World's Top 30 Customer Service Professionals.

A Founding Member and Expert Panel Member of the international Customer Experience Professional Association (CXPA), Carol is also an active member of the San Diego Customer Experience Special Interest Group (CX SIG), and Professor at California State University Fullerton and University of California San Diego.

Lisa Perrine, Ed.D.
CEO of Cibola Systems
As an experience designer and communication strategist, Lisa's professional career spans over 30 years and includes more than 1,000 consulting engagements. Her firm designs and builds places that inspire people to collaborate productively, learn quickly, and make sound decisions. Unique in their commitment to co-creation, they use Design Thinking methods to engage end-users in crafting compelling experiences. This diverse client list includes the Annenberg Foundation, Microsoft, Pacific Life, and Sony Music. Cibola’s team is also committed to supporting the underserved and vulnerable, and they volunteer professional services for many Southern California charities.

Coaching Design Thinking workshops and courses is a special joy for Lisa. Many of these assist nonprofit and civic organizations with specific design challenges. Her courses have been approved for certification renewal units by several trade organizations, including the American Institute of Architects, International Interior Design Association, and AVIXA.